How Social Platforms Transformed in the Year 2020

With the course of time, the daily routine of people has changed to Eat-Sleep-Social Media-Repeat, Well…for most of the people…It has changed!!

Social media has become an inseparable part of our lifestyle. We are hooked with social world so much that we cannot spend a single day without browsing our feeds. Social media has changed the way of marketing, branding, audience engagement and content distribution.

Our day to day life is changing rapidly, and so the social media channels, but that’s how it really works…right???

In this blog, we will go to discuss some major changes on the social media channels. Let’s Explore!!!


When we talk about social media, Facebook pops up in first place. Let’s see what major changes/updates Facebook has made:

1.New Ads Limit per Page:

Facebook announced that they’d be incorporating an ad limit on individual Page, bounding the number of campaigns creation.

 Implementation of this major change will roll out to its customers in February 2021. If the reports are to be believed, than this change will cut down on the costs, and increase in the performance. Below are the new limits for running the ads:

  • 250 ads per Page for small to medium Pages – Pages with ad spends less than 100k in highest spending month
  • 1,000 ads per Page for medium and large Pages – Pages with spends between $100k to $1Min highest spending month.
  • 5,000 ads per Page for larger pages – Pages with $1M to $10M in their highest spending month 
  • 20,000 ads for “largest” Pages– Pages with over $10M ad spend

2.Facebook Business Suite:

 Happy News!! Facebook has already announced and launched the new business suite and it has already been liked by many users.

This business suit is a single dashboard for all activities   like postings, messaging, advertising in at a single place, for all linked Facebook and Instagram account. This business suit is designed to make the process for social media management smooth and efficient.

3.Auto Inventory Ads improvements:

 AIAs i.e. Auto Inventory Ads has been in talks for quite a sometime, and now Facebook has made some significant improvements in them. To all who don’t know, these ads are designed specifically to automobile audience i.e. people who intended to buy car.

 These ads are now expanded, enabling the advertisers to divert traffic to a mobile optimized shopping experience. They view dynamic Vehicle Detail Page (VDP) on Facebook, which extracts information right from the dealer’s catalog. With this feature, users can lookout for vehicles, and connect with right dealers through a lead form, call, or Messenger.


Instagram has evolved as one of prominent social media channels. Let’s see some of the major changes incorporated at this platform.

1.New shopping tools and increased checkout:

Instagram has launched some exciting “On-Platform”, “In-app” Shopping features.

The checkout is very smooth and leverages the secure Facebook Pay. Apart from this, Instagram has rolled some more new features. Small business and startups can now easily access an Instagram Shop with checkout using the Commerce Manager or else, use integration with partners like Big Commerce or Shopify.

All these features are designed to smoothen the shopping experience on Instagram.

3.Automatic closed captions for IGTV Videos:

 Closed captions are the most valuable asset for videos, allowing you to connect and engage with your audience more efficiently.

Users prefer to watch the Instagram videos in mute. Also, the users with hearing disabilities. Closed caption make them access the content easily.

Automatic close captions have expanded to IGTV Videos. You will be able to choose the use “auto-generated captions” while uploading the IGTV Videos.

 3.Extension of Rights Manager to Instagram:

Rights Manager is tool designed by Facebook, to help users find any copyrighted images for protection and manage them. Now, this has been extended to Instagram.

This tool makes use of visual search features to find your copyrighted images you posted, and then alerts the poster of copyright infringement. Interesting…isn’t it?


For all brands and marketers, who included Twitter in their core marketing strategy must have realized that Twitter keeps making updates in their platform, for better user experience. Here are some top changes that the platform made in 2020

2.SMS Accounts:

Many users pointed out the clear visible drop in their followers. That is because twitter decided to terminate close to million accounts which are linked to SMS service.

 A source from Twitter commented on the vulnerabilities which are connected to SMS, and have decided to take out the accounts altogether. This concern is related to SIM cards swapping and even the Twitter CEO, Jack Dorsey could not escape from this scam.

Although, SMS tweets does not have majority of users, users of developing countries may face the heavy impact.

3.Tracking of comments:

If you are searching for older comments, well that is next to impossible. Recognizing this downfall, Twitter came up with a new listing feature called “Retweets with Comments”

 In this new feature, retweets with comments is no more considered as a unique tweet, but instead listing has 2 different categories, which makes the comments finding easier.

This new feature has rolled out to iOS users as of now. For Android users, this feature is getting tested and should be rolled out soon.

3.Limit on who can reply:

Those days have gone now, when you get enormous amount of replies, even unsolicited also. Twitter has made an improvement into this feature.

 Twitter has rolled out a new feature under privacy settings for replies, with three different privacy setting, which shows “Everyone (standard and default), ‘Only people you follow’ and ‘only people you mention’.

Important thing, the latter two settings will only restricts the replies, but will not restrict others to view, retweet, retweet with comment and like your tweets. This update in privacy will allow the users to control the amount of replies and give a better user experience.


According to sources, 80% of the total content online will be video based, which means the advertisers will need to shift focus on YouTube. Recently, YouTube has made some changes to their platform.

1.Kids Privacy Law Changes:

 This change is made to comply with Federal Children Privacy Law. According to YouTube officials, the advertisers will no longer be able to target on kid’s videos and all the kids’ videos will lose the access to the comments and other features.

YouTube will be starting the promotions on YouTube Kids, an altogether different app, filtering out the kind of content for kids.

2.Running Ads on Creators Video:

 YouTube will be running ads on creator videos but will not provide them with any revenue. Confused? Let us explain!

YouTube will be running ads on some creators’ videos, but it won’t share portion of the ad revenue as they’re not big enough to be a part of its Partner Program.

When ad campaign is enabled on YouTube videos, the creators receive a portion of the revenue through their role in YouTube’s Partner Program. This new feature will mostly affect smaller creators without a vast share of viewership; YouTube’s Partner Program requires creators to have garnered 4,000 total hours of watch time over last 12 months, with 1,000 or more subscribers.

These are some of the major changes/updates that have been implicated by the social media platforms. Do comment if you think we have missed something!!