VURoll, touted as India’s first self-serve online marketplace, has been launched with the aim of connecting advertisers with influencers and content creators via a single, user-friendly platform. In the ever-growing digital world, engaging with influencers and content makers has never been more appealing. Advertisers like to engage with buzzing online personalities to create strong brand awareness and connect with consumers via unique and authentic content. However, the influencer marketing industry has its own challenges like discovery, authenticity, effectiveness, and metrics that help to establish a successful campaign. Read the full article here