The glamour and the charm of auto showrooms have been shut across India because of the present lockdown. Now, leading auto makers are tweaking their customer outreach strategy by connecting with digital mode. These quarantine launches compelled all the restrictions on movement that requires social-distancing as well.
Launching from smart phones to auto vehicle unveilings, the center has been digital and online as organization CEOs and honchos join the unveilings from their home. For instance, the brand director at Skoda Auto India, Zac Hollis unveiled new versions of the Rapid and Superb sedans by opting digital marketing strategy and also interacted with the audience through the Zoom platform from his residence in Prague.
The ŠKODA AUTO India Virtual Conference 2020
ŠKODA AUTO India set precedence in the digital automotive ecosystem with the Virtual Conference that witnessed the unveiling of the new RAPID 1.0 TSI, the luxurious new SUPERB as well as the newest member of its SUV family: the all-new KAROQ. The Czech marque, celebrating 125 years of its rich history and heritage, put forth its powertrain and fuel strategy in view of the Bharat Stage VI emission norms and safety standards and showcased an exhilarating new range of Turbocharged Stratified Injection (or TSI) engine options. At this juncture, ŠKODA AUTO India also salutes the undying spirit of service and humanity within every COVID 19 warrior that has been working relentlessly, risking their lives to save ours and that of our loved ones.#SKODA #SKODAIndia #DriveTribe #StayHomeStaySafeŠKODA India यांनी वर पोस्ट केले मंगळवार, २६ मे, २०२०
Skoda isn’t the only one. Mercedes-Benz, the greatest player in the extravagance of automobile marketing, is ready to launch AMG C63 coupe and AMG GT R from its super-incredible AMG portfolio on Wednesday. And, the launching would be through the digital channels.
Before launching the power-packed products, MD & CEO Martin Schwenk said “Extraordinary times like this call for extraordinary steps… following the new normal of social distancing, we will bring to you an exclusive e-launch of these two AMGs directly from Mercedes-Benz India’s innovative ‘Consultation Studio’… Looking forward to e-connect for this exclusive digital launch,”
Xiaomi, the Chinese phone giant has also taken part by launching the Mi 10 5G Smartphone on May 8. The trend of online launches had begun a little before the first lockdown announcement in late March.
While dropping their international travel plans, many companies are ready to take the media for new launches. The Mobile World Congress (MWC) at Barcelona has been cancelled because of the COVID-19 fears that have started circulating across the globe. One Plus had also opted for a digital platform as they unveiled its new series, OnePlus 8 on their social media channels on April 14.